The companies that don’t just survive but thrive are those that transform performance management from an annual ritual into a dynamic process, centered on relevant objectives and measurable results. This is where OKRs (Objectives and Key Results) come in — a framework that helps you set ambitious goals, track progress, and adjust along the way, not just at year-end.
It’s far more effective to build performance throughout the year — with clear objectives, continuous evaluations, and real feedback — than to hope for a turnaround in the last quarter. OKRs force organizations to think strategically, act consistently, and adapt quickly.
Why OKRs matter
OKRs work on the principles of transparency and shared commitment: objectives are ambitious, but the key results are measurable and concrete. Unlike the old, static KPI model, OKRs allow teams to stay flexible, prioritize efforts, and respond quickly to internal and external changes.
The advantages include:
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Better alignment between company strategy and everyday team activity
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Higher engagement, as every employee understands what matters and how they contribute
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Faster learning — adapting when something doesn’t work, instead of waiting a full year
OKRs and Annual Reviews: How They Work Together
Once you’ve passed mid-year, autumn is when many HR managers start preparing for the annual performance review. But pushing everything to the end often means evaluations are shaped by recency bias and time pressure.
OKRs solve this by keeping performance visible throughout the year:
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objectives are tracked monthly or quarterly, not just annually
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key results provide clear evidence of what actually happened
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preparing for reviews becomes seamless: with OKR data and feedback already in place, there’s no last-minute scramble
Where 360° Evaluation adds value
Continuous OKR tracking is powerful, but 360° Evaluation brings in nuance: what do peers, managers, and direct reports really think? Co-Factor integrates 360° evaluations as part of the process — not as an end-of-year surprise, but as regular check-ins that improve accuracy and drive professional growth.
How Co-Factor Helps You Implement OKRs
The Co-Factor platform equips HR teams with everything they need to make OKRs part of a sustainable performance system:
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intuitive tools to define and track objectives and key results
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real-time reporting, notifications, and alerts when progress is off-track
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continuous feedback, check-ins, 1:1s, and 360° Evaluation, all in one place
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transparency and visibility — everyone knows the direction and what really matters
📩 Want to experience how OKRs work seamlessly in Co-Factor? Request a demo today and get ready for a smarter, more agile performance culture.
