The importance of communication cannot be overstated. Needless to say, communication is a fundamental condition for people and a vital leadership skill for their leaders. We communicate since forever, in many ways, but the Digital Age has changed the manner we do it, in every aspect of our interaction, either personal or professional. For the companies, it has brought real-time, 24-hour communication between businesses, employees and customers to the forefront, and it has completely changed the rules.
With many companies going global, individuals working remotely, and work-life balance shifting, it’s of greatest importance that managers develop a new communication style and integrate it in the workplace. Yet, many organizations lack digitization in their internal or external communication, while others are still facing the serious challenge of focusing on humanization whilst digitizing their organizational processes.
Affording digital transformation within any organization is no longer questionable as the benefits outweight the costs. One of the most valued benefits of digital communication is literally its proven cost and time effectiveness. In terms of quality, things are the same – digitization boosts engagement and performance, metrics show it beyond any doubt.
As employee engagement is critical and even expensive because of employee turnover, a true leader cannot overlook the argument that digital communication enables better employee engagement. Digital communication plays a crucial role in transforming employees into storytellers, in tapping their potential to feature their goals, in driving an emotional connection and creating a sense of connection to the organization as a whole. All this can be made possible through a digital platform (link la noi) customized for employees and companies needs.
Many companies have already adopted people-centric communication software solutions to create discussion boards, private and public groups, with personalized profiles for everybody, and a safe, interactive and communication-friendly environment. Collaborative digital workspaces enhance communication by increasing agility and fostering more of the engaging dialogue that is sought after, as opposed to long emails with instructions or feedback.
Those who already embraced this new paradigm that Digital Age brought report that employees communicate more effectively at all levels, are more agile and perform better. We picked up some of the things that succesful companies and leaders did, to inspire you to make the change or, if you have already switched to the new communication model, to get the most of it. Remember that the key is to adapt your message to the medium, meaning that the way you communicate must fit the digital chanel you use, in this case the digital platform.
- improve comprehension by using concise messages
- keep delivery short and to the point will;
- highlight key points with hashtags or key people with the @ symbol;
- respond quickly without going through formalities;
- clearly explain why the message is important;
- engage the receiver(s) by personalizing the information;
- encourage feedback;
- react to others’ messages.
All these tips help maintaining positive communication between managers and employees while keeping up with an ever-evolving digital world. The digitalization movement has already begun and it’s time to embrace it fully.
You can try right now Co-Factor innovative digital platform, a true boost ramp for increasing employee engagement, for improving communication at all levels, in both directions – bottom-up and top-down, and to master performance management.
With the software developed by Co-Factor, the degree of employee engagement can be increased and measured, one-to-one feedback can be encouraged and monitored, a specific strategy can be created to support employees to perform, organizational culture can be promoted and employee results can be measured, thus obtaining a clear picture of employee spirit, engagement and performance.
