On a highly competitive market and facing continuously growing consumers’ demands, Sergiana stands out as a keeper of valuable local traditions. A bigger challenge than the competition was to find an answer to the question: How to stay united around what brought us together from the beginning? Is there a scalable solution, regardless of the number of members of the Sergiana family, so that all employees really feel like a family, communicate transparently and efficiently?
THE GENERAL GOAL was to satisfy the employees’ need for belonging to the community, to keep them united, motivated and engaged, to make them feel, indeed, like a big family.
THE SPECIFIC GOALS were established through an internal audit. Key internal communication needs were captured and problems caused by delayed or distorted communication, as well as new communication channels were identified.
To achieve these objectives, several processes were operationalized, from the identification of needs and opportunities, to the implementation of the Co-Factor solution, designed to stimulate communication, to give employees the possibility of personal contribution and the feeling of belonging to a community..
