{"id":4497,"date":"2022-01-18T13:07:35","date_gmt":"2022-01-18T13:07:35","guid":{"rendered":"https:\/\/co-factor.com\/?p=4497"},"modified":"2024-08-20T10:18:48","modified_gmt":"2024-08-20T10:18:48","slug":"in-innovation-success-is-determined-by-the-hr-strategy-not-by-the-rd-budget","status":"publish","type":"post","link":"https:\/\/co-factor.com\/ro\/in-innovation-success-is-determined-by-the-hr-strategy-not-by-the-rd-budget\/","title":{"rendered":"In inovare, succesul e determinat de strategia de HR, nu de bugetul de R&#038;D"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1627322511417{margin-top: 45px !important;margin-bottom: 10px !important;}&#8221; _et_uniqid=&#8221;et_custom_uniqid_new_60fef88be5f30&#8243;][vc_column][vc_single_image image=&#8221;4507&#8243; img_size=&#8221;1024&#215;500&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;De\u0219i folclorul de business tinde s\u0103 lege inova\u021bia de o for\u021b\u0103 creativ\u0103 exclusiv rezervat\u0103 celor mai talenta\u021bi 1% dintre noi, sau de bugete generoase de R&amp;D, prea pu\u021bini lu\u0103m \u00een calcul rolul jucat de felul \u00een care alc\u0103tuim echipele sau includem \u00een strategia de HR un proces de inovare deschis tuturor angaja\u021bilor.<br \/>\nConform unui studiu realizat \u00een 2013, 80% din angajatorii din \u00eentreaga lume consider\u0103 \u201cpotrivirea cultural\u0103\u201d \u2013 ideea c\u0103 cei mai potrivi\u021bi angaja\u021bi sunt cei care g\u00e2ndesc la fel ca echipa din care vor face parte \u2013 drept factor prioritar \u00een angajare. Profesioni\u0219tii de la toate nivelurile ierarhice recunosc c\u0103 \u00ee\u0219i doresc s\u0103 angajeze oameni cu care le place s\u0103 discute \u0219i cu care s-ar vedea dezvolt\u00e2nd rela\u021bii apropiate. Iar recrutorii s-au obi\u0219nuit s\u0103 \u00eentrebe aplican\u021bii despre hobby-urile lor \u0219i ce le place s\u0103 fac\u0103 \u00een timpul liber \u00een procesul de selec\u021bie, \u00een ideea de a construi echipe armonioase, c\u0103rora s\u0103 le plac\u0103 s\u0103 petreac\u0103 c\u00e2t mai mult timp \u00eempreun\u0103.<br \/>\nTindem s\u0103 credem c\u0103 oamenii care sunt la fel lucreaz\u0103 mai bine \u00eempreun\u0103. \u00cens\u0103 atunci c\u00e2nd vorbim despre inova\u021bie, regula aceasta nu \u021bine. Decenii de cercetare din perspectiv\u0103 organiza\u021bional\u0103, psihologic\u0103 sau economic\u0103 au ar\u0103tat c\u0103 grupurile diverse social sunt mai inovative dec\u00e2t grupurile omogene. O similaritate prea mare duce la blocaje \u00een schimbul de idei diferite \u0219i ne face orbi la ceea ce nu face parte din bagajul cultural pe care to\u021bi membrii \u00eel au \u00een comun.<br \/>\nAdev\u0103rata inova\u021bie \u00eenflore\u0219te \u00eentr-o cultur\u0103 inclusiv\u0103 care pune pre\u021b pe idei diverse, extrage valoare din perspectivele unice ale fiec\u0103rui membru \u0219i invit\u0103 pe toat\u0103 lumea s\u0103 colaboreze de-a lungul \u0219i latul \u00eentregii organiza\u021bii.&#8221; font_container=&#8221;tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1627322592784{margin-top: 30px !important;}&#8221; _et_uniqid=&#8221;et_custom_uniqid_new_60fef8dd9caca&#8221;][vc_column][vc_custom_heading text=&#8221;Felul \u00een care form\u0103m echipele e responsabil pentru poten\u021bialul de inova\u021bie al companiei&#8221; font_container=&#8221;tag:h2|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511496578{margin-top: 23px !important;margin-bottom: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Cercet\u0103rile confirm\u0103 c\u0103 diversitatea este o resurs\u0103 nepre\u021buit\u0103 \u0219i de ne\u00eenlocuit pentru inova\u021bie. Un studiu realizat de prof. Ron Burt, Universitatea Chicago, a demonstrat c\u0103 oamenii cu surse mai diverse de informa\u021bii genereaz\u0103 \u00een mod consistent idei mai bune dec\u00e2t cei care intr\u0103 \u00een contact doar cu cei asemenea lor. Angaja\u021bii care sunt mai degrab\u0103 insulari \u00een ceea ce prive\u0219te conexiunile lor interne (dreapta graficului) \u2013 cei care se conecteaz\u0103 doar cu cei mai similari dintre colegi \u2013 au \u0219i cele mai pu\u021bine idei inovatoare deoarece le lipse\u0219te diversitatea \u00een via\u021ba lor de zi cu zi.&#8221; font_container=&#8221;tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511520998{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_single_image image=&#8221;4505&#8243; img_size=&#8221;1024&#215;500&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Axa vertical\u0103 ilustreaz\u0103 evalu\u0103rile managementului asupra ideilor propuse de angaja\u021bi pentru \u00eembun\u0103t\u0103\u021birea procesului de supply-chain management. Axa orizontal\u0103 m\u0103soar\u0103 nivelul de diversitate a conexiunilor angajatului respectiv.<br \/>\nRezultatele cercet\u0103rii lui Burt indic\u0103 faptul c\u0103, cu c\u00e2t cre\u0219te diversitatea interac\u021biunilor, cu at\u00e2t angaja\u021bii sunt mai preg\u0103ti\u021bi s\u0103 perceap\u0103 \u0219i disting\u0103 \u00een jurul lor ideile de o calitate mai ridicat\u0103, o component\u0103 esen\u021bial\u0103 a inova\u021biei organiza\u021bionale.&#8221; font_container=&#8221;tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511600539{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Pentru o injec\u021bie de inova\u021bie, adu un outsider \u00een echip\u0103&#8221; font_container=&#8221;tag:h2|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511616013{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Tony McCaffrey, psiholog la Universitatea Massachusetts care a trecut \u00een revist\u0103 c\u00e2teva mii de inven\u021bii ce ne-au marcat istoria, e surprins de c\u00e2t de multe idei bune ignor\u0103m doar din cauza \u0219ablonului str\u00e2mt pe care ni le impune limbajul \u0219i cultura din care facem parte. \u00cendep\u0103rtarea de categoriile conceptuale existente \u0219i importarea de solu\u021bii din alte domenii este central\u0103 pentru inova\u021bie, spune el.<br \/>\nCercet\u0103rile lui arat\u0103 c\u0103 circa 90% din solu\u021biile noi ce apar \u00een orice domeniu sunt adapt\u0103ri ale unor altor solu\u021bii care exist\u0103 deja \u2014 \u0219i sunt importate din domenii din afara expertizei celui care trebuie s\u0103 rezolve problema ini\u021bial\u0103.&#8221; font_container=&#8221;tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511636487{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Innovate Avon \u2013 un proiect de inova\u021bie, implementat cu succes de Co-Factor \u00een 19 \u021b\u0103ri din Europa&#8221; font_container=&#8221;tag:h2|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511653488{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;\u201eA\u0219 vrea s\u0103 mul\u021bumesc \u00eentregii echipe Co-Factor pentru furnizarea unui serviciu excelent de dezvoltare \u0219i implementare a plaftormei Innovate Avon destinat\u0103 procesului de inovare colaborativ\u0103, precum \u0219i pentru adaptarea acestuia la nevoile noastre \u00een scopul de a asigura cel mai bun nivel de User Experience \u0219i functionalit\u0103\u021bile necesare pentru a facilita managementul \u0219i dezvoltarea ideilor inovative \u00een cadrul Avon Central Europe.<br \/>\nAm intrat \u00een aceast\u0103 colaborare pe 5 ani cu Co-Factor pentru c\u0103, din ofertele multiple pe care le-am primit de la poten\u021bialii vendori, Co-Factor ne-a oferit nu doar o solu\u021bie complet\u0103 \u0219i flexibil\u0103, cu posibilitatea de a o adapta la toate solicit\u0103rile noastre, dar \u0219i expertiz\u0103 solid\u0103 \u00een domeniu \u0219i o echip\u0103 gata s\u0103 r\u0103spund\u0103 tuturor nevoilor noastre func\u021bionale \u0219i calitative. Toate aceste argumente ne-au convins s\u0103 alegem Co-Factor ca partener pentru proiectul strategic de inova\u021bie AVON care acoper\u0103 toate cele 19 pie\u021be pe care activ\u0103m \u00een Europa Central\u0103.\u201d<br \/>\nMaciej Starzyk, CE Strategy Manager \u2013 Avon Cosmetics&#8221; font_container=&#8221;tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;top-to-bottom&#8221; el_class=&#8221;no-uppercase&#8221; css=&#8221;.vc_custom_1642511675726{margin-top: 20px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f3538-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ro\/wp-json\/wp\/v2\/posts\/4497#wpcf7-f3538-o1\" method=\"post\" class=\"wpcf7-form init mailchimp-ext-0.5.54\" 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