[vc_row css=”.vc_custom_1627322511417{margin-top: 45px !important;margin-bottom: 10px !important;}” _et_uniqid=”et_custom_uniqid_new_60fef88be5f30″][vc_column][vc_single_image image=”2829″ img_size=”1024×500″ alignment=”center” css_animation=”slideInDown”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”C\u00e2\u021bi dintre noi suntem motiva\u021bi de pl\u0103cere la locul de munc\u0103 sau \u00een procesele de \u00eenv\u0103\u021bare? Statistic, foarte pu\u021bini. In schimb, tuturor ne place s\u0103 ne juc\u0103m. Jocul este instinctiv \u0219i fundamental, este prima form\u0103 de \u00eenv\u0103\u021bare, de adaptare la realitate \u0219i de progres.” font_container=”tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px” use_theme_fonts=”yes” css_animation=”top-to-bottom” el_class=”no-uppercase”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1627322592784{margin-top: 30px !important;}” _et_uniqid=”et_custom_uniqid_new_60fef8dd9caca”][vc_column][vc_custom_heading text=”Tehnicile de g\u00e2ndire \u0219i strategiile specifice jocului stau \u0219i la baza conceptului de gamificare, concept a c\u0103rui importan\u021b\u0103 a trezit interesul organiza\u021biilor. Se remarc\u0103 tendi\u021ba \u00eenlocuirii sistemelor tradi\u021bionale de recunoa\u0219tere \u0219i chiar insentivare financiar\u0103 cu mecanismele \u0219i dinamica jocurilor, iar companiile din avangard\u0103 sunt primele interesate de aceast\u0103 schimbare de paradigm\u0103.
\nScopul gamific\u0103rii este acela de a genera angajament \u0219i loialitate pe termen lung \u00een r\u00e2ndul angaja\u021bilor, de a face interac\u021biunea mai pl\u0103cut\u0103, de a alinia obiectivele de business cu motivarea angaja\u021bilor, de a crea sistemecomplexe de motivare. Dar \u2013 aten\u021bie! \u2013 gamificarea nu este un substitut pentru lipsa unor motivatori intrinseci de baz\u0103, a unui nivel de recompensare sub-critic, a unui climat organiza\u021bional toxic sau a unui management disfunc\u021bional.
\nInstrumentele gamific\u0103rii sunt preluate din gaming, dar adaptate contextelor organiza\u021bionale non-gaming \u2013 puncte de activitate, insigne, medalii, trofee, clasamente pentru recunoa\u0219terea public\u0103 a performan\u021bei, niveluri, statusuri, provoc\u0103ri, premii virtuale, recompense simbolice etc.
\n” font_container=”tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px” use_theme_fonts=”yes” css_animation=”top-to-bottom” el_class=”no-uppercase” css=”.vc_custom_1640011476738{margin-top: 23px !important;margin-bottom: 20px !important;}”][vc_single_image image=”2827″ img_size=”1645×920″ alignment=”center” css_animation=”slideInDown”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Aceste instrumente activeaz\u0103 dinamici ce satisfac, mai apoi, o serie de nevoi umane si profesionale fundamentale: recompensare, status (recunoa\u0219tere), realizare, exprimare de sine, competi\u021bie, colaborare.” font_container=”tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px” use_theme_fonts=”yes” css_animation=”top-to-bottom” el_class=”no-uppercase” css=”.vc_custom_1640011486454{margin-top: 20px !important;margin-bottom: 30px !important;}”][vc_single_image image=”2828″ img_size=”1024×500″ alignment=”center” css_animation=”slideInDown”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”(Interac\u021biunea dintre nevoile angajatului \u0219i instrumentele de gamificare. Cu verde sunt ilustrate nevoile de baz\u0103, iar cu roz, alte arii pe care aceste instrumente le influen\u021beaz\u0103. Sursa adaptat\u0103 Bunchball)<\/p>\n
Zonele de aplicabilitate sunt din cele mai diverse, principiile gamific\u0103rii put\u00e2nd fi folosite pentru a crea impact pozitiv \u00een organiza\u021bie, pe mai multe planuri:
\n\u2022\tAccelerarea performan\u021bei \u2013 pentru \u00eembun\u0103t\u0103\u021birea rezultatelor \u0219i productivit\u0103\u021bii individuale sau de grup
\n\u2022\tEmployee engagement \u2013 pentru a spori implicarea angaja\u021bilor, efortul discre\u021bionar \u0219i ata\u0219amentul
\n\u2022\tProcesele de \u00eenv\u0103\u021bare \u2013 pentru antrenarea competen\u021belor \u0219i fixarea cuno\u0219tin\u021belor
\n\u2022\tMotivarea angaja\u021bilor \u2013 printr-un plus de recunoa\u0219tere \u0219i apreciere a angaja\u021bilor
\n\u2022\tInovare colaborativ\u0103 \u2013 pentru a stimula angaja\u021bii s\u0103 contribuie cu idei \u0219i a incuraja echipele s\u0103 g\u0103seasc\u0103 solu\u021bii creative
\n\u2022\tSchimbare cultural\u0103 \u2013 pentru promovarea modelelor dezirabile de comportament \u0219i competen\u021b\u0103, institu\u021bionalizarea \u0219i \u00eent\u0103rirea meritocra\u021biei.
\nDin ce \u00een ce mai multe companii din Rom\u00e2nia au \u00eenceput s\u0103 aprecieze importan\u021ba gamific\u0103rii \u00een procesele organiza\u021bionale pe care le desf\u0103\u0219oar\u0103. Exemplele noastre vin din industrii foarte diferite \u2013 servicii financiare, servicii medicale, consultan\u021b\u0103 \u0219i servicii profesionale, retail \u0219i chiar produc\u021bie \u2013 zone \u00een care Co-Factor a implementat platforme integrate \u0219i interactive, centrate pe angaja\u021bi \u0219i poten\u021bate prin gamificare. Rezultatele s-au reflectat direct \u00een cre\u0219terea indicatorilor de performan\u021b\u0103 avu\u021bi \u00een vedere sau \u00een efecte pozitive la nivel de engagement \u0219i climat organiza\u021bional.
\nAsadar, \u201cjocul\u201d nu este un capriciu f\u0103r\u0103 \u00eensemn\u0103tate la locul de munc\u0103, ci o p\u00e2rghie extrem de valoroas\u0103 pentru dezvoltarea \u0219i antrenarea oamenilor \u0219i pentru \u00eembun\u0103t\u0103\u021birea proceselor organiza\u021bionale.
\n” font_container=”tag:p|font_size:14px|text_align:left|color:%23777777|line_height:28px” use_theme_fonts=”yes” css_animation=”top-to-bottom” el_class=”no-uppercase” css=”.vc_custom_1640011497403{margin-top: 20px !important;margin-bottom: 30px !important;}”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2\u021bi dintre noi suntem motiva\u021bi de pl\u0103cere la locul de munc\u0103 sau \u00een procesele de \u00eenv\u0103\u021bare? Statistic, foarte pu\u021bini. In schimb, tuturor ne place s\u0103 ne juc\u0103m. <\/p>\n","protected":false},"author":1,"featured_media":2829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.10","language":"ro","enabled_languages":["en","ro"],"languages":{"en":{"title":true,"content":true,"excerpt":true},"ro":{"title":true,"content":true,"excerpt":true}}},"_links":{"self":[{"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/posts\/2825"}],"collection":[{"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/comments?post=2825"}],"version-history":[{"count":1,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/posts\/2825\/revisions"}],"predecessor-version":[{"id":8722,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/posts\/2825\/revisions\/8722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/media\/2829"}],"wp:attachment":[{"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/media?parent=2825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/categories?post=2825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/co-factor.com\/ro\/wp-json\/wp\/v2\/tags?post=2825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}