{"id":2557,"date":"2021-11-14T21:41:32","date_gmt":"2021-11-14T21:41:32","guid":{"rendered":"http:\/\/co-factor.com\/?post_type=news&p=2557"},"modified":"2024-11-19T05:50:56","modified_gmt":"2024-11-19T05:50:56","slug":"studiu-performance-management","status":"publish","type":"news","link":"https:\/\/co-factor.com\/ro\/news\/studiu-performance-management\/","title":{"rendered":"Studiu de Caz Performance Management UniCredit Bank"},"content":{"rendered":"

Proiectul a constat \u00een crearea unei platforme online dedicat\u0103 performan\u021bei \u0219i implic\u0103rii angaja\u021bilor. Scopul final al platformei a fost s\u0103 motiveze performan\u021ba \u0219i s\u0103 duc\u0103 la construirea unei culturi competitive \u0219i colaborative, \u00een acela\u0219i timp.\u00a0 \u00cen proiect au fost implica\u021bi ~ 60% din angaja\u021bii UniCredit Bank, dintre care: angaja\u021bii targeta\u021bi din Head Office (~400 salaria\u021bi) \u0219i \u00eentreaga divizie Retail Network (~1500 angaja\u021bi). Platforma WeConnect a avut un rol\u00a0 unificator, reu\u0219ind s\u0103 aduc\u0103 \u00eempreun\u0103 competi\u021bia \u0219i colaborarea, prin comunicare \u0219i gamificare \u0219i s\u0103 creeze un\u00a0 climat organiza\u021bional propice performan\u021bei. \u00cen prezent, num\u0103rul celor care intr\u0103 zilnic pe platforma intern\u0103 este de ~800 de angaja\u021bi. Ca urmare a implement\u0103rii proiectului, s-a ob\u021binut cre\u0219terea nivelului de angajament al\u00a0 salaria\u021bilor din re\u021beaua de Retail p\u00e2n\u0103 la 76%.<\/p>\n

Context<\/h3>\n

Implementarea proiectului\u00a0 a \u021binut cont de\u00a0 distinc\u021bia\u00a0 fundamental\u0103 dintre problematica adapt\u0103rii la mediul\u00a0 <\/b>extern <\/b>(schimb\u0103rile pie\u021bei, competi\u021bie, noile exigen\u021be ale\u00a0 clien\u021bilor) \u0219i problematica proceselor <\/b>interne, <\/b>pentru \u00a0a asigura integrarea \u0219i calibrarea noii viziuni asupra\u00a0 procesului de management al performan\u021bei \u00een timp real.<\/b><\/p>\n

Ascensiunea puternic\u0103 a b\u0103ncii din ultimii ani a dus la\u00a0 intensificarea <\/b>nivelului <\/b>de <\/b>competitivitate <\/b>\u00een raport cu\u00a0 b\u0103ncile de top consacrate, fapt care a \u00eenceput s\u0103 exercite<\/p>\n

o presiune <\/b>intern\u0103 <\/b>suplimentar\u0103 <\/b>asupra angaja\u021bilor, pe \u00a0fondul culturii specifice de corpora\u021bie \u0219i al nivelului \u00eenalt de\u00a0 complexitate a proceselor din organiza\u021bie.<\/p>\n

Dup\u0103 \u00eencercarea unei solu\u021bii uni-feature <\/i>pentru partea de\u00a0 feedback (care consta doar \u00een posibilitatea solicit\u0103rii \u0219i\u00a0 trimiterii de feedback prin intermediul unei interfa\u021be web \u0219i\u00a0 a unei aplica\u021bii mobile), \u00een iunie 2016 compania a realizat\u00a0 c\u0103 trebuie s\u0103 existe o abordare <\/b>holistic\u0103 <\/b>a tot ceea ce\u00a0 \u00eenseamn\u0103 interac\u021biunea <\/b>dintre <\/b>angaja\u021bi<\/b>, de la schimbul\u00a0 de idei \u0219i p\u00e2n\u0103 la urm\u0103rirea nivelului de performan\u021b\u0103.<\/p>\n

\u00cen acest context, UniCredit a ales s\u0103 mizeze pe agilitate\u00a0 <\/b>\u0219i <\/b>inovativitate <\/b>pentru a motiva suplimentar performan\u021ba\u00a0 angaja\u021bilor \u0219i pentru a fi preg\u0103tit\u0103 \u00een fa\u021ba unui viitor din ce\u00a0 \u00een ce mai competitiv \u0219i exigent.<\/p>\n

Prezentarea proiectului<\/h3>\n
Obiective<\/h5>\n

\u00a0<\/strong><\/p>\n

UniCredit Bank \u0219i-a propus s\u0103 rezolve un \u201eparadox'\u00a0 generat de\u00a0 promovarea competi\u021biei interne<\/b>, care\u00a0 mizeaz\u0103 pe o dimensiune individualist\u0103 \u0219i, \u00een acela\u0219i\u00a0 timp, a colabor\u0103rii<\/b>, indispensabil\u0103 succesului, bazat\u0103 pe\u00a0 apartenen\u021b\u0103 \u0219i interac\u021biune social\u0103.<\/p>\n

Pentru a demonstra faptul c\u0103 cele dou\u0103 aspecte pot\u00a0 coexista, a fost creat\u0103 o platform\u0103 online integratoare,\u00a0 interactiv\u0103, personalizat\u0103 <\/b>dedicat\u0103 performan\u021bei\u00a0 \u0219i\u00a0 implic\u0103rii angaja\u021bilor.<\/p>\n

Scopul final al platformei a fost s\u0103 motiveze performan\u021ba\u00a0 \u0219i s\u0103 contribuie la edificarea unei culturi \u00een acela\u0219i timp\u00a0 competitive <\/b>\u0219i colaborative<\/b>.<\/p>\n

\u00cen urma unui audit ini\u021bial, organizat de UniCredit Bank\u00a0 \u00eempreun\u0103 cu consultan\u021bii Co-Factor, audit la care a\u00a0 participat \u0219i top managementul \u0219i care a vizat subiecte\u00a0 organiza\u021bionale strategice, au fost stabilite urm<\/u>\u0103to<\/u>arele <\/u>\u00a0obiective<\/u>:<\/p>\n

1. \u00cent\u0103rirea apartenen\u021bei principalelor structuri la\u00a0 acela\u0219i corp <\/b>cultural<\/b>, prin adresarea direct\u0103 a\u00a0 iner\u021biei culturale <\/b>\u0219i crearea unor condi\u021bii propice\u00a0 culturii participative;<\/p>\n

2. \u00cembun\u0103t\u0103\u021birea comunic\u0103rii \u0219i colabor\u0103rii interne;<\/p>\n

3. Accelerarea performan\u021bei \u0219i facilitarea succesului\u00a0 angaja\u021bilor.<\/p>\n

Alinierea proiectului <\/b>la obiectivele <\/b>de <\/b>business <\/b>ale\u00a0 <\/b>companiei<\/b><\/p>\n

Obiectivele proiectului au vizat, \u00een special, \u00eent\u0103rirea\u00a0 <\/b>apartenen\u021bei <\/b>la <\/b>o <\/b>identitate <\/b>corporativ\u0103 colaborativ\u0103\u00a0 <\/b>\u0219i accelerarea <\/b>performan\u021bei<\/b>. Platforma WeConnect a\u00a0 fost instrumentul care a intermediat \u0219i a facilitat livrarea\u00a0 rezultatelor de business ale b\u0103ncii. \u00cen urma proceselor\u00a0 derulate prin intermediul platformei, alinierea obiectivelor\u00a0 s-a produs organic. \u00cendeplinirea obiectivelor specifice\u00a0 proiectului a avut ca rezultat imediat o cre\u0219tere a nivelului\u00a0 de angajament al angaja\u021bilor din re\u021beaua de Retail p\u00e2n\u0103 la\u00a0 76%.<\/p>\n

DESCARC\u0102 STUDIU DE CAZ AICI<\/a><\/p>\n

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